Selfiie provides technology tools to healthcare information exchanges (“HIEs”), personal healthcare applications (“PHAs”) and directly to patients who want to control their own healthcare records. Selfiie’s tools enable HIEs to organize and enrich their healthcare data to stay in compliance with patient access regulations and PHAs to add AI-ready healthcare data to their apps. For patients, Selfiie provides a self-service portal for direct access to and control over their own medical records, wherever in the world they are held, and a marketplace where they can put their records to best use (matched to clinical trials, shared with researchers, pharma, etc.).